ZaakiyahInformation Index

Zaakiyah Brisker




Creative Direction & Branding    Project: South Central Run Club
Developed the branding for SCRC, including logos, merchandise, and social media graphics that reflect its mission of cultural empowerment.

Impact: Built a cohesive identity that resonates within the community, driving engagement and participation.
My Role: Led all aspects of creative direction, from initial concepts to final designs.
Community Advocacy & EngagementProject: Systems of Change Government 101 Workshop
The Government 101 Workshop Series is a foundational political education program at SCOPE, designed to empower community members with knowledge of government structures and their direct impact on local policies. The workshop equips participants with tools to navigate and influence systems of power, fostering critical conversations about governance, policy-making, and civic engagement.

Key Highlights:
  • Attendance: 124 participants during the first run.
  • Survey Insights: Informed future programming and community engagement strategies.
  • Impact: Empowered attendees to take actionable steps toward systemic change.

My Role:
  • Designed and facilitated the workshop series, aligning content with community needs.
  • Developed accessible curriculum to demystify government processes.
  • Analyzed feedback to refine and optimize programming.

Content CreationProject: Who Is SCOPE?
“Who Is SCOPE?” is an introductory video that educates stakeholders on SCOPE’s mission, impact, and role as a policy advocacy organization for working-class communities. The video serves as an essential tool for onboarding new members, partners, and funders, effectively breaking down SCOPE’s work in economic, racial, and environmental justice through engaging visuals and storytelling.

Key Highlights:
    • Purpose: Provides a clear and compelling overview of SCOPE’s organizing and policy work.
    • Audience: Designed for community members, funders, and partners to deepen engagement with SCOPE.
    • Screening: Premiered at SCOPE’s Roots & Bloom 30-Year Anniversary Fundraising Gala to an audience of over 250 attendees.
    • Impact: Strengthened public understanding of grassroots power-building and the organization’s advocacy efforts.

My Role:
    • Developed the script and key storytelling elements to make complex policy advocacy accessible.
    • Directed visual storytelling to align with SCOPE’s organizing goals.
    • Collaborated with filmmaker Ryan Garcia, who filmed and edited the final product.
    •  Conceptualized the entire video, from narrative structure to messaging strategy.

Creative Direction & BrandingProject: 26 Athletics
Contributed to 26 Athletics as the designer, photographer, editor, graphic designer, and visual creative. Additionally, Zaakiyah served as marketer and executive producer for the podcast For The Run, featuring influential figures from the running community.

Impact: Delivered a comprehensive branding package and multi-platform rollout, enhancing audience engagement and visibility.

My Role: Designed visuals, captured photos, and managed the digital campaign.

Digital CommunicationsProject: Ghetto Running Day
Promoted the Hoods Run LA 5K through dynamic visuals and storytelling on Instagram, celebrating Global Running Day while reclaiming space for BIPOC runners.

Key Highlights:
  • Metrics: Reels Performance: 32,032 plays, 943 interactions. Attendance: 200 participants.
  • Impact: Increased event participation by 33% compared to the previous year.

My Role:
  • Conceptualized and executed the campaign strategy.
  • Served as event photographer and social media content creator.
Writing & PublicationsProject: MultipleOutside Magazine
  • Published photograph of Olympic Trials Winner Aliphine Tuliamuk accompanying a feature on marathon running, showcasing compelling visuals that captured the spirit of the sport.


    Op-Ed: Why One LA Run Club Leader Chose Community Over the Paris Olympics
    • Published in Running Sucks 101.
    • Explores the intersection of global sports and local displacement, amplifying South Central’s voice in the running world.

    Media Coverage of South Central Run Club



    Future Initiatives
    Proposed Blog Series: South Central Wellness Stories

    Description:
    A planned initiative under South Central Wellness Club, this blog series will highlight the resilience, creativity, and culture of South Central Los Angeles through the lens of its people and places. Stories will feature personal narratives, profiles of local businesses and landmarks, and deep dives into the region’s unique cultural history.

    Goals:
    Amplify South Central's voices and experiences. Build community through storytelling that celebrates authenticity.
    Coming Soon: Expected launch as part of the digital platform for South Central Wellness Club.
    ©Zaakiyah BriskerAll Rights Reserved